![]() ![]() In survey interviews, a pollster will ask everyone the same set of questions in exactly the same way and then tally up the answers and report the results. These aren’t like the anxiety-inducing interviews you might have for a job. The typical opinion poll consists of a set of “interviews” with people selected to be representative of a population of interest, such as all U.S. defined public opinion as “those opinions held by private persons which governments find it prudent to heed.” And while there have been many ways of assessing and measuring these “opinions held by private persons” across the ages, by far the most common approach today is the opinion poll. You can also sign up to receive this course as a series of emails that will be delivered to your inbox over the course of two weeks.įor centuries, scholars have debated the question: “What is public opinion?” And for nearly as long, they have debated how best to measure it. I’ll try to answer these and other questions in this course, which is made up of five short, easy-to-read lessons. Is accurate polling becoming harder to do?.What are the different kinds of public opinion polls?.Most of the work done at the Center involves opinion polling, but let’s take a step back and ask a few basic questions: Currently I work with our survey methodology team, which provides methodological guidance and support to all the Center’s research teams. I’ve been conducting polls and surveys of all kinds for about 40 years. Welcome! I’m Scott Keeter, Senior Survey Advisor at Pew Research Center.
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